Blond Bombshell

There's a new ad out in France. It's a billboard ad, but the billboards here sort of scroll up and down so that the billboard space can hold three or four different advertisements in it that change every few seconds.

Regardless of what they say, advertising works. I notice it. I remember ads, and I have favorites and not-so-favorites.

Here's a not-so-favorite:

1st scrolling billboard -
A picture of a blond (with a horrible haircut...all you see is hair, no eyes). Above her and across the length of the billboard is written, "What do blonds dream of?" Underneath, as if in response, it says, "At least seven minutes of intelligence per day." To the right of the blond is a picture of what I assume is a frozen meal that takes seven minutes to reheat. It is called "Irresistibol" (because it's in a bowl, you see)

2nd scrolling billboard -
A picture of a brunette (with an equally horrid haircut). Above her and again, across the length of the billboard, is written "What the secret of brunettes?" Underneath, in response, is the same "At least seven minutes of intelligence per day." The same product is advertised to the right.

So...ok, I get it, blonds are dumb and brunettes are smart. We've heard that before. But c'mon, not only is this ad annoying to blonds (which I am, at least in the summertime), but doesn't a woman's intelligence come from something other than her ability to cook up a frozen meal in seven minutes?

I usually don't get heated up about these kinds of things, but this ad is everywhere. Scrolling and scrolling, simultaneously making fun of blonds and insulting women in general.